Although drug rehab centres and facilities carry out outstanding work, specifically assisting and supporting individuals to end their drug addiction, it can often lead to us forgetting that in many cases they are a business. We say that not as a negative against them, but to highlight that they are subject to many of the same needs, obligations, and objectives of other businesses.
For example, if a drug rehab centre has no patients who pay the fees for treatment, then its existence would soon come under threat due to having no income with which to pay its staff or its bills. This leads us to the fact that, just as other businesses like landscapers, accountants, car dealers, roofers, and restaurants, to name but a few, all need to market themselves, so do drug rehab centres to attract enquiries that ultimately become paying patients.
As for how they do so, there is no shortage of options, but one which should take precedence is driving traffic to their website, and to do that they must focus on search engine optimisation (SEO). SEO is how you get a website ranked in high positions on Google whenever a search term is entered. By optimising for keywords equivalent to relevant search terms related to drug rehabilitation, they can appear on page one and thus benefit from increased website traffic.
There are numerous SEO tactics and strategies, and some are more effective than others. For that reason, we thought it would be useful if we highlight five of the top SEO steps that have proven to benefit drug rehab websites and boosted their rankings so much that they should be considered essential.
#1 – Analyse And Optimise All On-Site SEO
Most things that can boost your SEO occur on your website so that is where you should start. You need to assess and where necessary, adjust, improve, or add any of the core optimisations that are required for Google to fully understand what each page of your website is trying to rank for. This includes metadata, website content, and the internal linking structure.