Why Local Reviews Are SEO Gold

By Peter Brittain on August 20, 2025 in SEO Strategies, Local SEO, SEO Rankings, Small Business SEO

So let’s do it. Let’s say you’re running a business in Perth if you’re not out there actively collecting local reviews, you might as well be standing on the street corner and throwing money into the air.

Not just any money, by the way, but the kind of cash that’s in a buying mood, credit card already in hand, for whatever it is that you’re offering for sale.

Google star ratings are not merely some nice-to-have icing. They are ranking factors. Real ones.

The kind that can make all the difference to your visibility when those prospective clients are searching for services across Western Australia.

SEO Myths Perth Businesses Still Believe

By Peter Brittain on August 7, 2025 in Local SEO, SEO Rankings, SEO Strategies

Let’s face it. Doing SEO is like trying to solve a Rubik’s cube blindfolded.

You think you’ve figured it out for a minute, then Google does a shuffle and you’re back to square one.

No wonder, then, that so many Perth businesses hold fast to outdated SEO beliefs that do more harm than good. With hundreds of businesses in Western Australia over the years, we have pretty much heard every myth going around concerning SEO.

Some of these misconceptions are harmless enough, but others can cost Perth businesses real money and real opportunities.

Seasonal SEO Tips for Perth Businesses

By Peter Brittain on August 6, 2025 in SEO Strategies, Local SEO, SEO, Small Business SEO

Running a business in Perth means you’re dealing with some pretty distinct seasonal patterns that your competitors might not be thinking about.

While many companies set their SEO strategy once and forget about it, the smart ones know that seasonal SEO can make or break their yearly performance.

Here’s the thing – people search differently throughout the year. What someone’s looking for in the scorching Perth summer isn’t the same as what they need during those chilly winter months.

Why Perth eCommerce Stores Can’t Afford to Ignore SEO in 2025

By Peter Brittain on May 6, 2025 in SEO Strategies, Small Business SEO

Running an online store in Perth? Here’s something that might surprise you – 93% of online experiences begin with a search engine, yet most eCommerce businesses are practically invisible when potential customers search for their products.

That’s not just a missed opportunity; it’s money walking out the door every single day.

The thing is, eCommerce SEO Perth strategies aren’t the same as what works for service-based businesses. Online stores face completely different challenges that many business owners don’t even realise exist until it’s too late.

Content Pruning to Boost Rankings: Why Less Really Can Be More

By Peter Brittain on March 27, 2025 in On-Page SEO, SEO Rankings, SEO Strategies

Have you ever walked into a cluttered garage and thought to yourself, “Where the heck do I start?” Picture Google doing the same thing, only with a website that has been accumulating random content for years.

You know exactly what I mean by that – old blog posts from 2018 that nobody reads any more, product pages of items no longer available and duplicate content which causes more harm than good

Content pruning isn’t simply a spring clean for your website. It is an SEO strategy that sorts out your search rankings while you sleep and can turn them on overnight – literally, not figuratively.