Category: Small Business SEO


Picture it: Someone in Fremantle urgently in need of a plumber at 9 PM on a Sunday night.

Their kitchen’s underwater, and they need help quickly. Where do they look?

Google, of course. And at that very tippy top of their search results – before any of the results are (well, result-ey) at all – sits the local pack.

Three businesses that Google believes are deserving of some prime real estate.

If a business in Perth is not one of those three it may as well never existed.

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So let’s do it. Let’s say you’re running a business in Perth if you’re not out there actively collecting local reviews, you might as well be standing on the street corner and throwing money into the air.

Not just any money, by the way, but the kind of cash that’s in a buying mood, credit card already in hand, for whatever it is that you’re offering for sale.

Google star ratings are not merely some nice-to-have icing. They are ranking factors. Real ones.

The kind that can make all the difference to your visibility when those prospective clients are searching for services across Western Australia.

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Running a business in Perth means you’re dealing with some pretty distinct seasonal patterns that your competitors might not be thinking about.

While many companies set their SEO strategy once and forget about it, the smart ones know that seasonal SEO can make or break their yearly performance.

Here’s the thing – people search differently throughout the year. What someone’s looking for in the scorching Perth summer isn’t the same as what they need during those chilly winter months.

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Running an online store in Perth? Here’s something that might surprise you – 93% of online experiences begin with a search engine, yet most eCommerce businesses are practically invisible when potential customers search for their products.

That’s not just a missed opportunity; it’s money walking out the door every single day.

The thing is, eCommerce SEO Perth strategies aren’t the same as what works for service-based businesses. Online stores face completely different challenges that many business owners don’t even realise exist until it’s too late.

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You know can be frustrating? Watching that the competition snags all  of the grossthough tend to what little business it does bring in means your phone rings as much as David Beckham’s agent.

And worse yet stills in most cases?

When there’s some guy who’s half qualified down the street who’s booked right into January because he comes first on Google.

If you’re a lawyer in Perth, an accountant or a consultant, then the situation probably hits close to home. In the past, professional services have been conducted by introduction and recommendation.

You’d get in on the ground floor with someone who could tell all his friends to spread the word; well no longer.

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