Why Local Reviews Are SEO Gold

By Peter Brittain on August 20, 2025 in SEO Strategies, Local SEO, SEO Rankings, Small Business SEO

So let’s get started. If you’re a business owner in Perth and you’re not actively gathering local reviews, you might as well be flinging cash into the air from a street corner.

This is not just any money; it refers to cash from customers who are ready to buy, with their credit cards already in hand for whatever you are selling.

Google star ratings are more than just a convenient feature. They are ranking factors. Real ones.

These factors can significantly enhance your visibility when prospective clients search for services throughout Western Australia.

Seasonal SEO Tips for Perth Businesses

By Peter Brittain on August 6, 2025 in SEO Strategies, Local SEO, SEO, Small Business SEO

Running a business in Perth means you’re dealing with some pretty distinct seasonal patterns that your competitors might not be thinking about.

While many companies set their SEO strategy once and forget about it, the astute ones understand that seasonal SEO can significantly impact their annual performance.

The thing is – people search differently throughout the year. What someone’s looking for in the scorching Perth summer isn’t the same as what they need during those chilly winter months.

If your local SEO strategy doesn’t adjust to these seasonal variations, you’re essentially losing out on potential revenue.

Why Perth eCommerce Stores Can’t Afford to Ignore SEO in 2025

By Peter Brittain on May 6, 2025 in SEO Strategies, Small Business SEO

Are you operating an online store in Perth? Here’s something that might surprise you – 93% of online experiences begin with a search engine, yet most eCommerce businesses are practically invisible when potential customers search for their products.

This condition represents not only a squandered opportunity but also a daily loss of revenue.

The thing is, eCommerce SEO Perth strategies aren’t the same as what works for service-based businesses. Online stores face completely different challenges that many business owners don’t even realise exist until it’s too late.

SEO That Works for Lawyers, Accountants & Consultants

By Peter Brittain on March 26, 2025 in Small Business SEO, Local SEO, On-Page SEO

You know what can be frustrating? Watching the competition snag all of the growth, though tending to what little business it does bring in means your phone rings as much as David Beckham’s agent’s.

And what’s even more frustrating in most cases?

This is especially frustrating when a less qualified person down the street is fully booked into January simply because he ranks higher on Google.

If you’re a lawyer in Perth, an accountant, or a consultant, this situation likely resonates with you. In the past, professional services have been conducted by introduction and recommendation.

In the past, professional services were facilitated by introductions and recommendations, allowing you to establish a strong relationship with someone who could then spread the word to his friends. However, this is no longer the case.

Small Business SEO Guide: Where to Start When Budget is Tight

By Peter Brittain on November 25, 2024 in Small Business SEO

Let’s get real—when it comes to small business ventures, every single cent counts.

Whereas big businesses can afford to throw thousands at SEO month in, month out, you need a slightly smarter thought process when it comes to how you utilise your resources.

That said, here’s where to focus those efforts for the maximum impact without breaking the bank.