If you own a local business and you are looking for ways to gain a marketing advantage over your competitors, then you must consider using video. Video, and its ability to give SEO for your website a huge boost is something that most businesses are completely unaware of.

The truth is Google absolutely loves video and given it owns the biggest video website on the planet, YouTube, it is little wonder that videos rank very highly in their search results. But it is not just for Google’s benefit and your website’s rankings that you should be using video, it is due to the fact that your customers and potential customers love video too.

To prove this point, the next time you are in a busy area of town stop for a moment and look around to see what everyone is doing. It is an absolute certainty that many of them will be walking, standing, sitting or even having a conversation whilst at the time looking at a mobile device such as a phone or tablet.

This is the world we live in today where handheld devices have almost become as much a part of us as the hands that hold them. While there will be all sorts of different reasons for looking at one of these devices, the primary ones will be social media, communication, and entertainment, with videos often being the main source of that entertainment.