Category: Voice Search


Remember when SEO was about stuffing your content with two-word phrases and hoping Google would pay attention? Those days are gone. And honestly? Good riddance. The way people search has evolved a lot over the last few years.

We’re no longer typing “best pizza Perth” into Google—we’re asking Siri, “Where can I grab a decent margherita near me right now?” That’s an entirely different ball game, and if your site doesn’t keep pace, you’re essentially invisible to a large segment of potential clients.

We at SEO Perth Experts have seen this adaptation unfold in real time. It’s the businesses that learn or adjust to the language and type of conversation that are successful. The ones that don’t?

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Google Voice search is one of the fastest-growing web technologies at the moment. It involves people asking their phone a question and receiving one single answer, rather than the traditional list of results that are presented on a normal search engine results page.

One of the main reasons for the increase in the popularity of voice search is the rapidly improving ability of artificial intelligence to recognise human speech and infer meaning. And since speaking is a lot easier than typing, people have begun to adopt the technology. With this in mind, voice search optimisation has become a key feature of most experienced web developers’ toolkits.

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