SEO Case Study
Martin Cuthbert Landscapes
Client: Martin Cuthbert Landscapes
Industry: Landscaping
Location: Perth, WA
Website: martincuthbert.com.au
Services Delivered:
- SEO
- Website development
SEO Campaign Launched: January 2022
Status: Ongoing SEO Campaign
87% Increase in Organic Traffic
The Challenge
Martin Cuthbert Landscapes designs and builds gardens across Perth, including the western suburbs where the competition for landscaping work is fierce.
When they came to us, their website wasn’t pulling traffic to match the quality of their work. Most of their key terms sat on page two or lower, several didn’t rank at all, and they wanted a stronger name in the local market.
What We Did
We built the campaign around three things.
Keyword research and optimisation
We worked out the terms worth chasing, a mix of broad and specific, from “Landscapers Perth” and “Landscape Architect Perth” through to the prestige suburb searches that matter in this trade, like “Landscaping Claremont” and “Landscapers Dalkeith”. Then we optimised the landing pages, titles, descriptions and content around them.
On-page and technical SEO
We sorted the technical groundwork: faster page loads, proper mobile responsiveness, a cleaner internal linking structure, and a clear-out of broken links and duplicate content. We also reshaped the content around what people actually search for.
Content and link building
We set up a steady flow of content, blog posts, recent projects and useful landing pages, to build Martin Cuthbert Landscapes as a name that knows its trade, and ran a link-building campaign to earn quality backlinks from relevant sites.
SEO Results
Since January 2022, organic traffic is up 87%.
Key terms moved up the rankings:
- “Landscapers Perth”: 28 to 2
- “Landscape Architect Perth”: outside the top 100 to 2
- “Landscapers Claremont”: outside the top 100 to 1
Martin Cuthbert Landscapes now sits on the first page of Google for most of their relevant high-traffic terms, up from none at the start.
- Organic traffic increase: 87%
- Keywords that improved position: 100%
- Primary keywords now on page one: 78%
What The Client Said
“Thanks Peter, we really appreciate all your hard work and are very happy with the progress that has been made since you took on our company's digital marketing.”
Regards, Martin Cuthbert
Where to From Here
The campaign is ongoing.
We’re going after more competitive terms to widen the reach, and keeping the link-building going to build authority in the trade.