SEO Case Study
Rowe Bristol Lawyers
Client: Rowe Bristol Lawyers
Industry: Commercial legal services
Location: Perth, WA
Website: rowebristol.com.au
Services Delivered:
- SEO
- Website development
- Website Hosting
SEO Campaign Launched: April 2018
Status: Ongoing SEO Campaign
178% Increase in Organic Traffic
The Challenge
Rowe Bristol Lawyers is a commercial law firm in a Perth legal market where search visibility is hard won and the keywords are valuable.
When they came on board, their website wasn’t bringing in the enquiries it should have. Important practice-area terms were sitting on page two or not ranking at all, and they wanted a stronger presence across Western Australia.
What We Did
Three areas of focus.
Keyword research and optimisation
We identified the terms worth winning across their practice areas: “Construction Lawyers Perth”, “Corporate Lawyer Perth” and “Business Lawyers Perth”, through to the more specialised “Intellectual Property Lawyers Perth” and “IP Lawyers Perth”. We optimised the landing pages, titles, descriptions and content for each.
On-page and technical SEO
We worked through the technical fixes: page load speed, mobile responsiveness, internal linking, and clearing out broken links and duplicate content, then aligned the content with what searchers were actually after.
Content and link building
We built a steady content programme to establish Rowe Bristol as an authority in commercial law, and earned quality backlinks from relevant, credible sites.
SEO Results
Since April 2018, organic traffic is up 178%.
Key terms climbed the rankings:
“Construction Lawyers Perth”: 6 to 1
“Corporate Lawyer Perth”: 17 to 1
“Business Lawyers Perth”: 21 to 3
“IP Lawyers Perth”: 17 to 2
Rowe Bristol now ranks on the first page of Google for a large share of their relevant high-traffic terms, up from very few at the start.
Organic traffic increase: 178%
Keywords that improved position: 100%
Primary keywords now on page one: 89%
Where to from here
The campaign continues. We’re targeting more competitive terms to widen the reach and keeping the link-building going to hold authority in a crowded field.