SEO Services Perth
Our Core SEO Services
Ok, I’ll start by saying that this isn’t a page where you have to understand everything that is listed here!
Most of our clients don’t really care about the intricacies of SEO.
They are too busy running their own businesses to worry about trying to learn about something else.
They just want to know that if they are spending money on something, they are going to get something of value in return.
Return On Investment (ROI).
So if you only scan this page, that is fine. It is here to show you what goes into an SEO project before anyone writes a word of content.
Read More About Our → SEO Case Studies
Future-Proof Your Visibility: Generative Engine Optimisation (GEO)
Search results look very different to how they looked two years ago.
Traditional Search Engine Optimisation (SEO) still matters, but Answer Engine Optimisation (AEO) now sits alongside it.
Users are getting answers directly from AI summaries, leading to much lower organic clicks for most websites.
Our GEO service works on the other side of that: making your site the source those platforms pull from when someone asks about your industry. ChatGPT, Google Gemini, Claude and Perplexity all cite sources, and being one of them is now worth real money.
That means content that demonstrates real experience and expertise (E-E-A-T), schema markup done properly, and the local signals that AI answers lean on when the question has a Perth attached to it.
Read More About Our → Generative Engine Optimisation (GEO)
After 25 years and a few hundred businesses, the one thing I am certain of is that no two SEO campaigns should look the same. A law firm and a landscaper need almost nothing in common. So the work below is a menu, not a package.
Strategic Search Engine Optimisation
I run your campaign myself, and I keep it pointed at what your business actually needs to sell:
In-Depth SEO Audit
This is where we look at your website’s structure and identify areas that need improvement for search engine crawlers. This audit forms the very basics of a successful SEO strategy.
- Technical analysis: I go through your site's code and server setup looking for whatever is holding rankings back. Broken redirects, crawl errors, slow server responses. Then I fix them.
- Content evaluation: Next I look at the pages you already have. Are they relevant, are they any good, and are they earning their keep? Usually some are worth rewriting, some are worth merging, and a few are worth deleting outright.
- Competitor research: Then we look at what your competitors are doing, where they are strong and where they are thin. The thin spots are normally where your fastest wins sit.
- Backlink profile review: We go through the links pointing at your site and separate the ones doing work from the ones doing damage. Then we work out what a natural link profile looks like in your industry, and build towards that.
- Performance assessment: Once the work starts, we track it. Rankings, traffic and enquiries, month by month, in a report you can read in five minutes without a glossary.
Keyword Research & Strategy
- Search intent analysis: What is someone actually after when they type that phrase? A price, a comparison, a phone number? If the page does not answer the thing they came for, the ranking is worth very little.
- Competitor keyword gap analysis: We pull the terms your competitors rank for and you do not. That list is almost always longer than people expect.
- Long-tail opportunity identification: Next we want to try to uncover valuable long-tail keywords – longer, more specific phrases that often have less competition. Targeting these keywords can bring highly qualified leads to your business.
- Local search targeting: If you sell to a suburb or a metro area, the local signals matter more than anything else. Google Business Profile, location pages, citations, reviews.
- Search volume assessment: Using industry-standard tools to determine the search volume for relevant keywords. This data helps us prioritise keywords that will drive the most significant traffic to your website.
On-Page SEO
- Content optimisation: Fine-tuning your website’s content to make it more appealing to both users and search engines. This involves optimising text, images, and other media for relevant keywords and readability.
- Meta tag enhancement: Creating compelling meta titles and descriptions that accurately reflect your page’s content and entice users to click through from search results. These are the first impressions users have of your site in search.
- Internal linking strategy: Develop a strategic internal linking structure that connects relevant pages within your website. This improves site navigation, distributes link equity, and helps search engines understand your site’s hierarchy.
- Schema markup implementation: Implement schema markup, which is code that helps search engines understand the context of your content. This can lead to rich snippets in search results, making your listings more visually appealing.
- Site structure improvement: We look at how the whole site hangs together, so people and crawlers can both find their way around it. A messy structure quietly caps how well any single page can rank.
Technical SEO Excellence
Technical work is the part clients see least and benefit from most:
Site Architecture Optimisation
We take a proper look at how the site is put together. Think of a library: everything needs a sensible place, or nobody finds anything. Here is what that covers.
- XML sitemap optimisation: Creating and maintaining a clear roadmap that helps search engines find and index all your important pages.
- Robots.txt configuration: Setting up rules that tell search engines which parts of your site they should focus on and which they should skip.
- URL structure refinement: Cleaning up your website addresses to make them short, clear, and meaningful for both users and search engines.
- Breadcrumb implementation: Adding clear navigation paths so users always know where they are on your site and can easily move between pages.
- JavaScript rendering analysis: We check how your site's interactive elements work with search engines to avoid any visibility issues.
- Dynamic vs. static content evaluation: Assessment of which parts of your site should be fixed and which should update automatically, making sure search engines can see everything properly.
Performance Enhancement
- Core Web Vitals optimisation: Google's three measures of page experience. The targets we work to are the ones Google publishes:
- Largest Contentful Paint under 2.5 seconds
- Interaction to Next Paint under 200 milliseconds
- Cumulative Layout Shift under 0.1, so nothing jumps around while the page loads
- GZIP compression implementation
- Browser caching optimisation
- Image optimisation and lazy loading
- CSS/JavaScript minification
- Critical rendering path optimisation
Mobile Optimisation
With most people browsing on their phones, I make sure your website works brilliantly on mobile devices. My approach includes:
- Mobile-first indexing compliance
- Responsive design implementation
- Mobile rendering checks across common handsets
- Touch element spacing
- Viewport configuration
- Mobile load time optimisation
Technical Audit Components
- Crawl budget optimisation
- Duplicate content analysis
- Canonical tag implementation
- HTTP status code review
- Redirect chain analysis
- International targeting (hreflang)
- Structured data implementation
- Organisation schema
- Local Business schema
- FAQ schema
- Review schema
- Product schema (if applicable)
Advanced On-Page SEO
Our on-page optimisation includes:
Content Structure Optimisation
- Header hierarchy (H1-H6)
- Content segmentation
- Topic coverage against the pages already ranking
- Related terms and entity coverage
- Entity relationship mapping
- Topic clustering implementation
Meta Element Enhancement
- Title tag optimisation (50-60 characters)
- Meta description refinement (150-160 characters)
- Open Graph tag implementation
- X (Twitter) Card optimisation
- Image alt text optimisation
- Meta robots directives
User Experience Optimisation
- Heat mapping analysis
- User flow optimisation
- Conversion path analysis
- A/B testing implementation
- Content gap analysis
- User intent alignment
Strategic Link Building
Our approach to link acquisition includes:
Link Quality Assessment
- Domain Rating evaluation
- Trust Flow analysis
- Citation Flow measurement
- Relevance scoring
- Authority metrics
- Link velocity monitoring
Link Profile Development
- Anchor text distribution
- Link diversity ratio
- Geographic relevance
- Industry relevance
- Authority distribution
- Link placement context
Local SEO Implementation
Detailed local optimisation includes:
Google Business Profile Optimisation
- Category selection and optimisation
- Service area definition
- Attribute maximisation
- Q&A management
- Photo optimisation
- Local post strategy
- NAP consistency verification
- Industry-specific directory submission
- Local business schema markup
- Review generation strategy
- Local content development
- Geographic webpage optimisation
SEO is one part of the picture. If you also need Google Ads, social or email running alongside it, that sits with our sister agency Slinky Digital. And if the site itself needs rebuilding before any of this can work properly, Slinky Web Design handles that side.
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Free SEO Review
A straight look at where your site sits now, and what is holding it back
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