Why Your Google Business Profile is the #1 Ranking Factor in the AI Era

By Peter Brittain on November 5, 2025 in AI, Local SEO

Remember the days of keyword stuffing? Yes, those were the days.

We are now in an era where artificial intelligence is fundamentally rewriting the rules of search. ChatGPT, Google’s AI overviews, and various generative AI tools have become the new starting points for answers. Here is something most Perth business owners do not realise: Your Google Business Profile has suddenly shot to critical importance.

Is AI Killing SEO? No, but it’s demanding generative engine optimisation (GEO).

By Peter Brittain on October 23, 2025 in AI, Local SEO, SEO

It has been one of the most frequently discussed topics over and above traditional SEO methods. So if that’s got you worried, don’t be. Pal, it’s live. It’s just different. Yet, most Perth businesses do not realise how fast things are changing.

What sorcery is this, really? People still use basic search methods to find information online, so we have to consider where we need to have our content show. Next up: generative engine optimisation, or, as we all call it plain and simple, Search Engine Optimisation (SEO).

This might be that one enters ChatGPT or Google’s AI Overview and questions through it; he surfs to a page via a link, or the AI gives a response itself, which is interaction as per them.

Shopify SEO: Complete Guide for Perth Ecommerce

By Peter Brittain on October 8, 2025 in Local SEO, Small Business SEO, Technical SEO

So you have your Shopify store up and running. Fantastic. You’ve got your products, you’ve got your payment gateway, and now you are ready to take Perth’s ecommerce world by storm! There is just one problem: when people go to Google, they cannot find you.

Sound familiar?

Here’s the thing about Shopify. It’s ideal for getting an online store set up in a hurry but will not make customers magically appear. Solid Shopify SEO plays a crucial role in this situation, and the good news is that it doesn’t have to be complicated. The vast majority of Perth businesses are doing it wrong.

Perth’s Top 10 Most Competitive Industries for SEO in 2026

By Peter Brittain on September 17, 2025 in Local SEO, SEO, Small Business SEO

It’s a digital battlefield here in Perth. What were once relatively easy keyword battles have become full-on wars over the top rankings on Google. If you are a West Australian business owner and have ever said those words to yourself, odds are you’re competing in one of Perth’s toughest SEO battlefields.

The reality is, some industries are simply more challenging to break through than others as far as search rankings go. It’s not that you can’t win — it’s just that you need to know what you are fighting. Here’s where hiring for a professional SEO audit is going to be very important if you want to know how well you stack up to your competition.

Having analysed thousands of Perth businesses and their search performances, we were able to pinpoint the industries for which the Perth SEO competition in 2026 will be truly brutal. They’re not just competitive – they are literally cutthroat when it comes to competing for those oh-so-valuable first-page spots.

Why Local Reviews Are SEO Gold

By Peter Brittain on August 20, 2025 in SEO Strategies, Local SEO, SEO Rankings, Small Business SEO

So let’s get started. If you’re a business owner in Perth and you’re not actively gathering local reviews, you might as well be flinging cash into the air from a street corner.

This is not just any money; it refers to cash from customers who are ready to buy, with their credit cards already in hand for whatever you are selling.

Google star ratings are more than just a convenient feature. They are ranking factors. Real ones.

These factors can significantly enhance your visibility when prospective clients search for services throughout Western Australia.