Category: Local SEO


So let’s do it. Let’s say you’re running a business in Perth if you’re not out there actively collecting local reviews, you might as well be standing on the street corner and throwing money into the air.

Not just any money, by the way, but the kind of cash that’s in a buying mood, credit card already in hand, for whatever it is that you’re offering for sale.

Google star ratings are not merely some nice-to-have icing. They are ranking factors. Real ones.

The kind that can make all the difference to your visibility when those prospective clients are searching for services across Western Australia.

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Let’s face it. Doing SEO is like trying to solve a Rubik’s cube blindfolded.

You think you’ve figured it out for a minute, then Google does a shuffle and you’re back to square one.

No wonder, then, that so many Perth businesses hold fast to outdated SEO beliefs that do more harm than good. With hundreds of businesses in Western Australia over the years, we have pretty much heard every myth going around concerning SEO.

Some of these misconceptions are harmless enough, but others can cost Perth businesses real money and real opportunities.

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Running a business in Perth means you’re dealing with some pretty distinct seasonal patterns that your competitors might not be thinking about.

While many companies set their SEO strategy once and forget about it, the smart ones know that seasonal SEO can make or break their yearly performance.

Here’s the thing – people search differently throughout the year. What someone’s looking for in the scorching Perth summer isn’t the same as what they need during those chilly winter months.

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You know can be frustrating? Watching that the competition snags all  of the grossthough tend to what little business it does bring in means your phone rings as much as David Beckham’s agent.

And worse yet stills in most cases?

When there’s some guy who’s half qualified down the street who’s booked right into January because he comes first on Google.

If you’re a lawyer in Perth, an accountant or a consultant, then the situation probably hits close to home. In the past, professional services have been conducted by introduction and recommendation.

You’d get in on the ground floor with someone who could tell all his friends to spread the word; well no longer.

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As someone who’s spent years helping Perth businesses climb the Google rankings ladder, I’ve seen firsthand what works and what doesn’t. Today, I want to share some proven strategies that have helped my clients achieve remarkable results.

The Perth Success Stories That Shaped My Approach

Let me start with a real story that perfectly shows what’s possible. When Principal Pools + Landscapes first came to us, their website barely made it past page two on Google. Fast forward to today, and they’ve seen a 409% increase in organic traffic. How did we do it? Through careful attention to what actually matters for local rankings.

“Our ranking has always been very good and Peter and his team have worked diligently in the background to ensure our website is first class, functional and has a good presence online,” shares Cullen Long, Director at Principal Pools + Landscapes.

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