Here are 5 Ways To Ensure Your Website Visitors Stay Longer.
Within the SEO and online business communities, a lot has been written about Google’s continuing mission to make its search engine results exactly match the intent of the person entering the search. In fact, a lot of what has been written has come from Google themselves.
They have moved from simply ranking websites based on how relevant they are to the search term, to them giving higher rankings to websites where the evidence is that user experiences will be greater than on other websites.
As it is impossible for Google to survey every single person to ask them about their experience, Google instead tries to establish it using data it receives back from the destination website.
There are numerous data points that all feed into Google’s ‘user experience’ score. These include bounce rate, which checks whether visitors take one look at a site and then click away, whether a website gets bookmarked by visitors, and dwell time, which is what we are going to focus on.
Dwell time tells Google how long visitors stay on each page of website, with logic telling them that if dwell time is high, the visitor likes the site, and if it is low, maybe not so much.
For website owners, this means that they need to do all they can to encourage visitors to stay. Here are 5 simple ways it can be done…