What Is Off-Page SEO?
Building Your Digital Reputation Beyond Your Website
Search engine optimisation has so many aspects to it that it’s not surprising that those not familiar with it run for the hills when the subject is raised.
If you are not running a business that has an online presence, then running away is fine, but if you do then it is very important that you have some understanding of the factors that can affect your ranking on search engines.
One of the primary factors is off-page SEO, which means the optimisations that exist and occur away from a website.
For that reason, you must first accept that any SEO that occurs is not always fully under your control, for the simple fact that it involves websites and online properties that are owned and controlled by other people.
That being said, you will find that most website owners are happy to cooperate with your efforts.
According to the SEO team at Moz, and other industry references, off-page factors consistently rank among the most heavily weighted signals Google uses.
Read More About Our → SEO Case Studies
Why Should You Care About Off-Page SEO?
Because Google doesn’t just judge your website, it judges what the rest of the internet says about you. Links, mentions, reviews and brand signals from other sites tell Google whether you’re a business worth ranking.
Our longest off-page campaigns show what that builds into. We’ve worked with Harrison’s Landscaping in Sydney for over a decade, and in the first 12 months showed an increase of 149% in organic traffic and, in Josh Harrison’s own words:
“A big congratulations to you and your team. Both our websites harrisonslandscaping.com.au and thebalconygarden.com.au now easily outrank all their respective competitors in both of their ultra-competitive industry sectors. Thanks again”
And more recently:
“I can vouch for the quality of the service. Peter and I have worked together for over 10 years and I’ve always been really happy with the results. You’re in safe hands.”
Positions like those are earned off-page as much as on it, and they take steady work over time rather than tricks.
SEO is more of a marathon than a sprint. But with the right off-page SEO strategy, we can help you climb those search rankings fast.
The Three Areas of Off-Page SEO
Alright, let’s break this down into bite-sized pieces. There are three main areas of off-page SEO that you need to focus on:
- Branding: This is all about making your brand as recognisable as the Swan River.
- Social Media: Because if you’re not on social media these days, do you even exist?
- Link Building: The bread and butter of off-page SEO. More on this in a tick.
Branding: More Than Just a Logo
In off-page SEO, your brand works like a reputation – it precedes you.
Google loves brands because they’re seen as trustworthy.
It’s like how you’d trust a recommendation from your mate more than a random flyer shoved under your windscreen wiper.
Getting your brand mentioned in reviews, articles, and social media – even without a link – can do wonders for your SEO.
Google’s crawlers are smart; they can pick up these brand signals and figure out how you’re perceived online.
Social Media: It’s Not Just for Selfies
I know, I know.
You’re saying to yourself, “Do I really need to be on Facebook/Instagram/TikTok/whatever-the-kids-are-using-these-days?” The short answer: yes, you likely do.
Google has said social signals aren’t a direct ranking factor, but social media still earns its place in off-page SEO: it spreads your content to people who can link to it, builds the brand searches and mentions Google does notice, and keeps your business visible between purchases.
Link Building: The Off-Page SEO Holy Grail
Now we’re talking about the good stuff. Backlinks remain one of the strongest ranking signals there is.
According to a study by Backlinko, the number of domains linking to a page was the factor that correlated most strongly with rankings in Google.
In other words, getting good backlinks is like having a bunch of other websites vote for you in the Google election.
But here’s the thing: it’s not just about quantity. Going out and creating as many backlinks as you can is not an effective strategy and can actually do your website harm.
Google cares about where those links are coming from.
A link from the West Australian is worth a lot more than a link from BobsRandomBlog.com. It’s all about quality, diversity, and relevance.
The SEO Perth Experts Approach to Off-Page SEO
So, how do we actually do this off-page SEO thing? Well, it’s not rocket science, but it does take some know-how. Here’s our game plan:
- Brand Building: We help you create a brand that's recognisable.
- Social Media Strategy: We build a social presence that supports your search visibility.
- Link Building: We craft a diverse backlink profile and clean up your NAP.
- Local SEO: Because ranking in Perth is different from ranking in Parramatta.
- Content Creation: We create shareable content that people want to link to.
Don’t just take my word for it. Here’s what Cullen Long from Principal Landscapes + Pools had to say:
“Peter has been doing our SEO for our website Principal Landscapes for a few years now. Our ranking has always been very good and Peter and his team have worked diligently in the background to ensure our website is first class, functional and has a good presence online. Peter’s always available and has been great to deal with. Highly recommended!”
So, are you ready to take your off-page SEO to the next level?
Off-page SEO is how your business builds a reputation Google can measure: quality links, consistent citations, genuine reviews and a brand people search for by name.
As of April 2024, Statista put the number of internet users worldwide at 5.44 billion.
A healthy share of the ones near you are searching for exactly what you offer.
Every campaign we run starts the same way: we look at your site, your competitors and your existing link profile, then build an off-page strategy around where the genuine opportunities are.
Size matters less than quality, done properly, even a small Perth business can outrank far bigger names.