Category: SEO Rankings


So let’s do it. Let’s say you’re running a business in Perth if you’re not out there actively collecting local reviews, you might as well be standing on the street corner and throwing money into the air.

Not just any money, by the way, but the kind of cash that’s in a buying mood, credit card already in hand, for whatever it is that you’re offering for sale.

Google star ratings are not merely some nice-to-have icing. They are ranking factors. Real ones.

The kind that can make all the difference to your visibility when those prospective clients are searching for services across Western Australia.

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Let’s face it. Doing SEO is like trying to solve a Rubik’s cube blindfolded.

You think you’ve figured it out for a minute, then Google does a shuffle and you’re back to square one.

No wonder, then, that so many Perth businesses hold fast to outdated SEO beliefs that do more harm than good. With hundreds of businesses in Western Australia over the years, we have pretty much heard every myth going around concerning SEO.

Some of these misconceptions are harmless enough, but others can cost Perth businesses real money and real opportunities.

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Have you ever walked into a cluttered garage and thought to yourself, “Where the heck do I start?” Picture Google doing the same thing, only with a website that has been accumulating random content for years.

You know exactly what I mean by that – old blog posts from 2018 that nobody reads any more, product pages of items no longer available and duplicate content which causes more harm than good

Content pruning isn’t simply a spring clean for your website. It is an SEO strategy that sorts out your search rankings while you sleep and can turn them on overnight – literally, not figuratively.

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SEO is complex, and it takes a while to deliver real results. Businesses want to put in the work because they know it’s good. But everyone wants to know: “how long will it take?”

When you’re investing time, effort, and money into your website’s growth, you want to know when the rewards will start pouring in. While there’s no one-size-fits-all answer, I can give you a realistic timeline based on actual results.

SEO Timelines — What to Expect

Let me be clear right from the start: SEO is not a quick fix. Anyone promising you first-page rankings in a few weeks is either being dishonest, or implementing risky techniques that could harm your site in the long run. Real, sustainable SEO takes time — there’s no way around it, and no shortcuts.

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It is hardly surprising that many website owners who do their own SEO often feel like their head is spinning trying to keep up with Google’s ranking factors. Truth be told, many seasoned SEO experts often feel the same way.

Hopefully, we will not make you feel too dizzy as we highlight Google’s top 10 ranking factors for 2020.

#1 Content still rules as Google continues to reward websites that publish quality content over those that produce sub-standard content.

#2 Mobile over desktop is how the world has moved in terms of consuming online content and that is why Google now indexes mobile sites first. That means if your website is not mobile optimised its ranking is going to continually drop.

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