Why Local Reviews Are SEO Gold

By Peter Brittain on August 20, 2025 in SEO Strategies, Local SEO, SEO Rankings, Small Business SEO

So let’s get started. If you’re a business owner in Perth and you’re not actively gathering local reviews, you might as well be flinging cash into the air from a street corner.

This is not just any money; it refers to cash from customers who are ready to buy, with their credit cards already in hand for whatever you are selling.

Google star ratings are more than just a convenient feature. They are ranking factors. Real ones.

These factors can significantly enhance your visibility when prospective clients search for services throughout Western Australia.

SEO Myths Perth Businesses Still Believe

By Peter Brittain on August 7, 2025 in Local SEO, SEO Rankings, SEO Strategies

Let’s face it. Doing SEO is like trying to solve a Rubik’s cube blindfolded.

For a moment, you may believe you’ve grasped the solution, but suddenly, Google changes its algorithm and you find yourself back at the beginning.

Therefore, it’s not surprising that a significant number of Perth businesses adhere to antiquated SEO concepts that actually cause more harm than good. After working with hundreds of businesses, we have pretty much heard every myth going around concerning SEO.Continue Reading..

Content Pruning to Boost Rankings: Why Less Really Can Be More

By Peter Brittain on March 27, 2025 in On-Page SEO, SEO Rankings, SEO Strategies

Have you ever walked into a cluttered garage and thought to yourself, “Where should I start?” Picture Google doing the same thing, only with a website that has been accumulating random content for years.

You know exactly what I mean by that – old blog posts from 2018 that nobody reads any more, product pages of items no longer available and duplicate content which causes more harm than good

Content pruning isn’t just a way to make your website look better. It’s an SEO strategy that can fix your search rankings while you sleep and make them work all night, without having to wake up.

How Long Does SEO Take to Work? Real Data & Timeline Explained

By Peter Brittain on November 13, 2024 in SEO Rankings

SEO is complex, and it takes a while to deliver real results. Businesses want to put in the work because they know it’s good. But everyone wants to know: “how long will it take?”

When you’re investing time, effort, and money into your website’s growth, you want to know when the rewards will start pouring in. While there’s no one-size-fits-all answer, I can give you a realistic timeline based on actual results.

SEO Timelines — What to Expect

Let me be clear right from the start: SEO is not a quick fix. Anyone promising you first-page rankings in a few weeks is either being dishonest, or implementing risky techniques that could harm your site in the long run. Real, sustainable SEO takes time — there’s no way around it, and no shortcuts.

Google’s Top 10 Ranking Factors In 2020

By Peter Brittain on June 15, 2020 in SEO Rankings

It is hardly surprising that many website owners who do their own SEO often feel like their head is spinning trying to keep up with Google’s ranking factors. Truth be told, many seasoned SEO experts often feel the same way.

Hopefully, we will not make you feel too dizzy as we highlight Google’s top 10 ranking factors for 2020.

#1 Content still rules as Google continues to reward websites that publish quality content over those that produce sub-standard content.

#2 Mobile over desktop is how the world has moved in terms of consuming online content and that is why Google now indexes mobile sites first. That means if your website is not mobile optimised its ranking is going to continually drop.

Category: SEO Rankings

Why Local Reviews Are SEO Gold

SEO Myths Perth Businesses Still Believe

Content Pruning to Boost Rankings: Why Less Really Can Be More

How Long Does SEO Take to Work? Real Data & Timeline Explained

Google’s Top 10 Ranking Factors In 2020

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