Potential customers might be ditching your website right now, and you might not even realise it.
Every second of delay, every unresponsive button click and every fiddly page shift costs you real money in terms of lost sales and credibility.
While you worry about keyword density and backlinks to improve your search engine optimisation standings,
Google has gradually introduced something called Core Web Vitals. This isn’t just another buzzword to be bandied about at networking events; these figures are fundamentally altering the dynamics of search engines and who gets to sit at the top of page one. More importantly, they are affecting the conversion rates of visitors after they arrive on your site.
