Remember the days of keyword stuffing? Yes, those were the days.
We are now in an era where artificial intelligence is fundamentally rewriting the rules of search. ChatGPT, Google’s AI overviews, and various generative AI tools have become the new starting points for answers. Here is something most Perth business owners do not realise: Your Google Business Profile has suddenly shot to critical importance.
Why? AI doesn’t really go for marketing jargon. It prefers data that’s verified and tied to specific locations, so it can actually verify the information and provide accurate, relevant results to users searching in those specific areas.
