Seasonal SEO Tips for Perth Businesses
Running a business in Perth means you’re dealing with some pretty distinct seasonal patterns that your competitors might not be thinking about.
While many companies set their SEO strategy once and forget about it, the astute ones understand that seasonal SEO can significantly impact their annual performance.
The thing is – people search differently throughout the year. What someone’s looking for in the scorching Perth summer isn’t the same as what they need during those chilly winter months.
If your local SEO strategy doesn't adjust to these seasonal variations, you're essentially losing out on potential revenue.
Core Web Vitals: Improve Rankings via UX
Potential customers might be ditching your website right now, and you might not even realise it.
Every second of delay, every unresponsive button click and every fiddly page shift costs you real money in terms of lost sales and credibility.
While you worry about keyword density and backlinks to improve your search engine optimisation standings,
Google has gradually introduced something called Core Web Vitals. This isn’t just another buzzword to be bandied about at networking events; these figures are fundamentally altering the dynamics of search engines and who gets to sit at the top of page one. More importantly, they are affecting the conversion rates of visitors after they arrive on your site.
AI Content & Google’s 2025 Updates: The New Rules for SEO Success (and Avoiding Penalties)
If you are a business owner, content creator or work in marketing, chances are Google’s recent algorithm changes concerning AI generated content are making you feel a little nervous. The March and June 2025 updates have sent many websites into a panic with some seeing traffic drop by up to 70% whilst others have watched their profits plummet by 75%.
So here’s the burning question; should you use AI for your website content and blog posts?
The answer isn’t a simple yes or no. Google isn’t starting a war against all content that has used AI to write it, they are going after lazy and manipulative content practices. Google’s focus is firmly on quality, helpfulness and user intent, regardless of how the content was made.
In this post we’ll break down what Google’s latest updates actually mean for AI content, discuss the real data behind the penalties and give you a clear roadmap for using AI without risking your search rankings.
Whether you already use AI in your daily life or you're just getting started, we’ll walk you through some strategies to make sure your content wont negatively impact your site.
Why Perth eCommerce Stores Can’t Afford to Ignore SEO in 2025
Are you operating an online store in Perth? Here’s something that might surprise you – 93% of online experiences begin with a search engine, yet most eCommerce businesses are practically invisible when potential customers search for their products.
This condition represents not only a squandered opportunity but also a daily loss of revenue.
The thing is, eCommerce SEO Perth strategies aren’t the same as what works for service-based businesses. Online stores face completely different challenges that many business owners don't even realise exist until it's too late.
Content Pruning to Boost Rankings: Why Less Really Can Be More
Have you ever walked into a cluttered garage and thought to yourself, “Where should I start?” Picture Google doing the same thing, only with a website that has been accumulating random content for years.
You know exactly what I mean by that – old blog posts from 2018 that nobody reads any more, product pages of items no longer available and duplicate content which causes more harm than good
Content pruning isn't just a way to make your website look better. It's an SEO strategy that can fix your search rankings while you sleep and make them work all night, without having to wake up.
SEO That Works for Lawyers, Accountants & Consultants
You know what can be frustrating? Watching the competition snag all of the growth, though tending to what little business it does bring in means your phone rings as much as David Beckham’s agent’s.
And what’s even more frustrating in most cases?
This is especially frustrating when a less qualified person down the street is fully booked into January simply because he ranks higher on Google.
If you're a lawyer in Perth, an accountant, or a consultant, this situation likely resonates with you. In the past, professional services have been conducted by introduction and recommendation.
In the past, professional services were facilitated by introductions and recommendations, allowing you to establish a strong relationship with someone who could then spread the word to his friends. However, this is no longer the case.
Zero-Click Searches: Winning Featured Snippets in Australia’s Competitive Digital Landscape
Consider this: you spent months optimising your website, creating original content, and scrambling up the Google rankings. But then comes the shock: no traffic like before.
Does that sound familiar at all?
You’re in excellent company. Just last year, over 65% of global Google search results had no click, and if using a smartphone, even more than 75%.
During times like these, nearly everyone gets what they want without visiting a website.
Small Business SEO Guide: Where to Start When Budget is Tight
Let’s get real—when it comes to small business ventures, every single cent counts.
Whereas big businesses can afford to throw thousands at SEO month in, month out, you need a slightly smarter thought process when it comes to how you utilise your resources.
That said, here’s where to focus those efforts for the maximum impact without breaking the bank.
Is SEO Worth It in 2025? A Data-Driven ROI Analysis from 25+ Years in the Field
Is SEO Worth It in 2025? A Data-Driven ROI Analysis from 25+ Years in the Field
In 1998, the SEO business was really different - Alta Vista was still a major player, and Google wasn't even born yet.
As technology and digital marketing strategies continue to evolve, one constant remains: companies must be found in the places where their customers are searching.
Today I divide my time between Perth and Bali, providing a perspective that is truly international and local in turn.
Choosing the Best SEO Company in Perth
Finding and choosing the SEO Company in Perth that your business needs is a big decision, not to be made lightly.
It is a choice that could affect your business for a long time, potentially years to come.
Instead of simply providing you with a list of companies, let’s learn the best criteria to select and evaluate the SEO partner that best fits your needs.
Key insights to understanding the Perth SEO market
Within the Perth SEO market you can find a wide variety of agencies that offer a range of services. The local market offers an interesting mix that includes