The Blog


So let’s do it. Let’s say you’re running a business in Perth if you’re not out there actively collecting local reviews, you might as well be standing on the street corner and throwing money into the air.

Not just any money, by the way, but the kind of cash that’s in a buying mood, credit card already in hand, for whatever it is that you’re offering for sale.

Google star ratings are not merely some nice-to-have icing. They are ranking factors. Real ones.

The kind that can make all the difference to your visibility when those prospective clients are searching for services across Western Australia.

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Let’s face it. Doing SEO is like trying to solve a Rubik’s cube blindfolded.

You think you’ve figured it out for a minute, then Google does a shuffle and you’re back to square one.

No wonder, then, that so many Perth businesses hold fast to outdated SEO beliefs that do more harm than good. With hundreds of businesses in Western Australia over the years, we have pretty much heard every myth going around concerning SEO.

Some of these misconceptions are harmless enough, but others can cost Perth businesses real money and real opportunities.

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Running a business in Perth means you’re dealing with some pretty distinct seasonal patterns that your competitors might not be thinking about.

While many companies set their SEO strategy once and forget about it, the smart ones know that seasonal SEO can make or break their yearly performance.

Here’s the thing – people search differently throughout the year. What someone’s looking for in the scorching Perth summer isn’t the same as what they need during those chilly winter months.

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Potential customers might be ditching your website right now, and you might not even realise it.

Every second of delay, every unresponsive button click and every fiddly page shift is costing you real money in lost sales and credibility.

As you worry about keyword density and backlinks to help your standings on Search Engine Optimization.

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If you are a business owner, content creator or work in marketing, chances are Google’s recent algorithm changes concerning AI generated content are making you feel a little nervous. The March and June 2025 updates have sent many websites into a panic with some seeing traffic drop by up to 70% whilst others have watched their profits plummet by 75%.

So here’s the burning question; should you use AI for your website content and blog posts?

The answer isn’t a simple yes or no. Google isn’t starting a war against all content that has used AI to write it, they are going after lazy and manipulative content practices. Google’s focus is firmly on quality, helpfulness and user intent, regardless of how the content was made.

In this post we’ll break down what Google’s latest updates actually mean for AI content, discuss the real data behind the penalties and give you a clear roadmap for using AI without risking your search rankings.

Whether you already use AI in your daily life or you’re just getting started, we’ll walk you through some strategies to make sure your content wont negatively impact your site.

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