Seasonal SEO Tips for Perth Businesses

By Peter Brittain on August 6, 2025 in SEO Strategies, Local SEO, SEO, Small Business SEO

Running a business in Perth means you’re dealing with some pretty distinct seasonal patterns that your competitors might not be thinking about.

While many companies set their SEO strategy once and forget about it, the astute ones understand that seasonal SEO can significantly impact their annual performance.

The thing is – people search differently throughout the year. What someone’s looking for in the scorching Perth summer isn’t the same as what they need during those chilly winter months.

If your local SEO strategy doesn’t adjust to these seasonal variations, you’re essentially losing out on potential revenue.

Core Web Vitals: Improve Rankings via UX

By Peter Brittain on July 24, 2025 in Website UX, Ranking Factors, Technical SEO

Potential customers might be ditching your website right now, and you might not even realise it.

Every second of delay, every unresponsive button click and every fiddly page shift costs you real money in terms of lost sales and credibility.

While you worry about keyword density and backlinks to improve your search engine optimisation standings,

Google has gradually introduced something called Core Web Vitals. This isn’t just another buzzword to be bandied about at networking events; these figures are fundamentally altering the dynamics of search engines and who gets to sit at the top of page one. More importantly, they are affecting the conversion rates of visitors after they arrive on your site.

AI Content & Google’s 2025 Updates: The New Rules for SEO Success (and Avoiding Penalties)

By Peter Brittain on July 14, 2025 in AI

If you are a business owner, content creator or work in marketing, chances are Google’s recent algorithm changes concerning AI generated content are making you feel a little nervous. The March and June 2025 updates have sent many websites into a panic with some seeing traffic drop by up to 70% whilst others have watched their profits plummet by 75%.

So here’s the burning question; should you use AI for your website content and blog posts?

The answer isn’t a simple yes or no. Google isn’t starting a war against all content that has used AI to write it, they are going after lazy and manipulative content practices. Google’s focus is firmly on quality, helpfulness and user intent, regardless of how the content was made.

In this post we’ll break down what Google’s latest updates actually mean for AI content, discuss the real data behind the penalties and give you a clear roadmap for using AI without risking your search rankings.

Whether you already use AI in your daily life or you’re just getting started, we’ll walk you through some strategies to make sure your content wont negatively impact your site.

Why Perth eCommerce Stores Can’t Afford to Ignore SEO in 2025

By Peter Brittain on May 6, 2025 in SEO Strategies, Small Business SEO

Are you operating an online store in Perth? Here’s something that might surprise you – 93% of online experiences begin with a search engine, yet most eCommerce businesses are practically invisible when potential customers search for their products.

This condition represents not only a squandered opportunity but also a daily loss of revenue.

The thing is, eCommerce SEO Perth strategies aren’t the same as what works for service-based businesses. Online stores face completely different challenges that many business owners don’t even realise exist until it’s too late.

Content Pruning to Boost Rankings: Why Less Really Can Be More

By Peter Brittain on March 27, 2025 in On-Page SEO, SEO Rankings, SEO Strategies

Have you ever walked into a cluttered garage and thought to yourself, “Where should I start?” Picture Google doing the same thing, only with a website that has been accumulating random content for years.

You know exactly what I mean by that – old blog posts from 2018 that nobody reads any more, product pages of items no longer available and duplicate content which causes more harm than good

Content pruning isn’t just a way to make your website look better. It’s an SEO strategy that can fix your search rankings while you sleep and make them work all night, without having to wake up.