What’s Better: SEO or Google Ads? An Honest Comparison
Most business owners come to me wanting a simple answer to this question.
But we all wish it were that simple.
After years managing both SEO and Google Ads campaigns for a myriad of different businesses working in various industries, I can say one thing with absolute confidence:
Both SEO and Google Ads have their own unique placement in a robust digital marketing strategy.
We’re now going to dive in and attempt to provide a complete answer on why you may end up choosing one approach out of the two — or why you might have to explore a combination of both to get the results you want.
WordPress SEO Guide 2025: Essential Steps for Better Rankings
So, to put it simply, if you get PHP right, it can be a powerful tool closely related to SEO.
Through hundreds of WordPress sites, I will teach you how to make your PHP site the best it can be for search engines from 2025.
Key Initial Steps
The first step with any PHP site is to do these core things. Once that is out of the way, we can begin making minor tweaks to optimise for speed and SEO.
How Long Does SEO Take to Work? Real Data & Timeline Explained
SEO is complex, and it takes a while to deliver real results. Businesses want to put in the work because they know it’s good. But everyone wants to know: “how long will it take?”
When you’re investing time, effort, and money into your website’s growth, you want to know when the rewards will start pouring in. While there’s no one-size-fits-all answer, I can give you a realistic timeline based on actual results.
SEO Timelines — What to Expect
Let me be clear right from the start: SEO is not a quick fix. Anyone promising you first-page rankings in a few weeks is either being dishonest, or implementing risky techniques that could harm your site in the long run. Real, sustainable SEO takes time — there’s no way around it, and no shortcuts.
Pro Rank Tracker: Real Talk About Rank Tracking
Pro Rank Tracker: Real Talk About Rank Tracking
Setting up lists and verifying rankings typically invited tons of issues if the checked number isn't the same each time you do so.
After I'd spent countless hours on what seemed like straightforward fluctuations in rankings only to have clients annoyed, I started using Pro Rank Tracker for good.
Take my word for it: I've tried all of them, and while no tool will ever be perfect in SEO, this one ranks highest on reliability so far.
The Real Deal About Pro Rank Tracker
I’m not going to sell you some life-changing pitch. Now, I want to be absolutely upfront with you here: Pro Rank Tracker costs more than a couple of other alternatives.
But there’s a reason for it.
When I was refreshing my ranking data (C’mon, we all do it, own it!) last month during a major algorithm update, while all the other tools out there were fluctuating like crazy, Pro Rank Tracker just kept spitting out accurate, stable data.
LiteSpeed Cache: A Practical Guide to WordPress Speed & Performance
After testing a plethora of WordPress caching plugins, LiteSpeed Cache is high up on the list, particularly if you are on a LiteSpeed web server.
But this is how you use this powerful plugin to the maximum! Picture-laden tutorials can walk you through each step of the way. In my opinion, the best thing about LiteSpeed Cache is that it is 100% free to use while other premium plugins are asking for it.
Why Consider LiteSpeed Cache
Another thing you should know immediately: If it works nicely on any server, the performance will be the best on a LiteSpeed web server.
WP Rocket
I’ve spent years optimising WordPress sites, and I will confidently say that WP Rocket is my favourite caching plugin.
Although not the cheapest choice out there, its functionality and user-friendliness make it worth every penny.
So, here is everything you need to know about this very powerful tool.
Why I Choose WP Rocket
The best part of WP Rocket is that it simply works.
WP Rocket also doesn’t bombard you with a wide set of complicated settings like many other caching plugins; instead, it works as soon as it’s activated.
You need not be a technical expert to witness speed improvements instantly.
How Can I Optimize My Website for Mobile SEO?
Success With Mobile SEO: Real Results Say It All
If there’s one thing I’ve learned while helping Perth Businesses thrive and succeed online, it’s that mobile SEO is no longer an optional step.
In this day and age, mobile SEO is what drives business success.
I’ve compiled a list of actual real-life mobile SEO strategies that brought my clients phenomenal results.
Want to master mobile SEO? It might be a great idea to read on.
The WordPress SEO Plugins I Actually Use: A Real-World Guide
After a decade of optimizing WordPress sites, I've tested virtually every SEO plugin available.
But when it comes to my own projects and client sites, I stick to a carefully curated stack of plugins that deliver real results without bloating the site or creating conflicts.
Here's my personal toolkit, along with detailed insights on why I chose each one and how I use them to maximize SEO performance.
Rank Math SEO: My Primary SEO Framework
When people ask me which SEO plugin I recommend, Rank Math is consistently my go-to choice.
I switched from Yoast to Rank Math about four years ago, and I haven't looked back since. Here's why it's become my foundation for WordPress SEO:
Why I Chose Rank Math
- Modular Design: Unlike other plugins that force you to load features you'll never use, I love how Rank Math lets me enable only the modules I need. On most sites, I activate just 4-5 core modules, keeping things lean and efficient.
- Schema Implementation: The structured data options are simply outstanding. I regularly use their Article, FAQ, and Product schema markup with zero coding required. The ability to nest schema types has been particularly valuable for my eCommerce clients.
- Built-in Features: I used to need separate plugins for redirects and 404 monitoring, but Rank Math handles these tasks beautifully. This consolidation has helped me reduce plugin conflicts and improve site speed.
How Can Local Businesses Improve Their Google Rankings in Perth?
As someone who's spent years helping Perth businesses climb the Google rankings ladder, I've seen firsthand what works and what doesn't. Today, I want to share some proven strategies that have helped my clients achieve remarkable results.
The Perth Success Stories That Shaped My Approach
Let me start with a real story that perfectly shows what's possible. When Principal Pools + Landscapes first came to us, their website barely made it past page two on Google. Fast forward to today, and they've seen a 409% increase in organic traffic. How did we do it? Through careful attention to what actually matters for local rankings.
"Our ranking has always been very good and Peter and his team have worked diligently in the background to ensure our website is first class, functional and has a good presence online," shares Cullen Long, Director at Principal Pools + Landscapes.
Site Architecture for SEO: How We Restructured Perth Websites for Maximum Impact
Businesses are in a constant battle to be at the top of search engine rankings. After years of experience helping Perth businesses drive incredible results, I learned that most make a crucial mistake.
Underestimating the power of website architecture in effective SEO.
That's right. Well-strategised website architecture can truly change the game for your online performance.
So what’s the winning approach that delivered my clients top rankings on search engine results pages?
Let’s find out.