WP 404 Auto Redirect
Automatically redirect 404 errors on your WordPress site with WP 404 Auto Redirect.
Improve user experience, reduce bounce rates, and retain SEO value by guiding users to relevant pages effortlessly.
Quick setup and fully customizable redirects!
WP 404 Auto Redirect: A Coffee-Fuelled Guide to Saving Lost Visitors
Let me tell you about the day I realized how important 404 redirects really are. I was reviewing Principal Pools + Landscapes' analytics, thinking everything was perfect. Their traffic had grown 409% - I was feeling pretty good about myself. Then Julie from their office called.
"Pete, we've got a problem," she said. "A customer just called complaining they can't find our pool design gallery. Says all they get is some error page." My stomach dropped. Their most valuable content was throwing 404 errors, and I hadn't even noticed.
My Real-World Experience with Google Site Kit
I still remember the day I broke my first Site Kit installation. It was a Tuesday morning in 2019, and I was at my desk, feeling fairly confident about this new Google plugin everyone was buzzing about.
Three cups of coffee and a few hours of banging my head against the wall later, it hit me — I had neglected to first connect Search Console. Now I laugh about it with new clients when I’m installing their analytics.
Learning the Hard Way
A month ago, Tom from One Shade rang me in a frenzy. “Pete, you can’t be right about this data,” he said, ominously.
“We’re getting a lot more calls than this indicates.” I took a quick look and was able to identify the problem — we had never set up phone click tracking.
You’d think that the simple things, the things we’ve done so many times before, would be the easiest, but it’s funny how they trip us up even after years of experience.
How Important Are Citations For SEO?
Any citation seems a simple reference, but for SEO, especially in the position of local search, that is vital.
After all, firms seeking their own little bit of fame in the digital world can't afford not to pay attention to citations.
This is why citations are such an important part of a successful SEO strategy; they can either make you or break you.
What Are Citations?
An SEO citation is any mention of your business name, address, and phone number (NAP) on the internet. This information should be uniform across all platforms, ranging from local listings to social networking sites and even other websites.
Consider citations as trust signals for search engines like Google.
On-Page SEO, Content & Internal Linking Strategies
On-Page SEO Services
With on-page optimisation you have much greater control, for the simple reason that you own the website.
This provides for greater flexibility with respect to the SEO services that we can perform on your website, but nevertheless, each of them must, and will, conform with the standards and rules which Google sets out.
This sets SEO Perth Experts further apart from some agencies who might try to cut corners and as such compromise the longer-term rankings of the client’s website in the hope that they can secure short-term results.
Remember, Google can detect when black hat SEO is being implemented, so anything which tries to game their system in an underhand way is putting a website at risk of being delisted from the search engines completely.
How To Turn Visitors To Your Dental Website Into Clients
One of the most important, and sometimes most difficult tasks you have concerning your dental practice’s website is getting visitors to it.
Whether you choose to go the organic route and invest in a highly effective SEO strategy, or you choose to invest in paid advertising such as Google Ads, or even both, you are taking a huge step forward in securing the success of your online marketing.
Having a steady stream of visitors, regardless of what online channel they come from, is highly laudable for any business, including your dental practice. It puts you well ahead of most similar businesses in your sector that do not try or do not know how to maximise the online traffic they acquire.
However, before you celebrate too much about that achievement, we may have to temper it slightly because you might be in the situation that many dental website owners find themselves in, and that is having plenty of website traffic but not seeing any discernible difference or advantage to your business.
Core Google Algorithm Update June 2021
On June 2nd, 2021, Google released the first of a two-part broad core update, unimaginatively entitled the ‘June 2021 Core Google Algorithm Update’. Those who follow SEO and Google updates will know that they are often a time where webmasters, marketers and SEO consultants wait with bated breath to discover whether or not it helps, hinders, or in some cases, destroys their online ranking strategy.
This trepidation comes as a result of previous, and we dare say, infamous updates that literally ended many business models overnight, as Google sought to improve the search results of those who use their search engine.
So, what do we know about the June 2021 Core Google Algorithm Update? Let us start with some of the basics, and the first of these is that it is a global rollout. This means it will apply to searches in all countries and in all languages.
How To Get Backlinks From Authority Websites
Within SEO circles we increasingly speak about E-A-T, and why websites that have or display expertise, authority, and trustworthiness are going to get preferential treatment from Google when it comes to ranking.
With the ever-increasing ranking power that these high authority sites have, it means that the backlinks from them will pass some of that power to the websites they link to. That provides an excellent opportunity for website owners to harness that power by getting the authority sites to link to their own website.
Before everyone goes rushing off to write emails asking for a backlink from a huge website, it does not work like, although admittedly SEO would be a lot easier if it did. Instead, we need to take a more subtle approach, because otherwise, we are just going to look like spammers, trying to ride on their coattails.
7 Local SEO Ranking Factors That Every Local Business Must Optimise
Unless you are trying to rank a website for a business that operates purely online, or if it’s a business that competes on a national or international scale, the ability to rank your business website for local search terms is vitally important. If you are a local business and not focusing on SEO that helps you appear on page one of Google for local searches, then you are losing lots of customers to local business competitors who are.
There are several actions you can take which will ensure that your local business’s website can compete with, and ideally, outrank your competitors, provided they are done correctly.
Below we have 7 of the most important ranking factors which Google look for when assessing local websites in its search engine results. Many of these can be implemented quickly and easily, while some may take a bit more time and effort.
How to Set Up Internal Linking on Your Website to Boost Its SEO
Lots of website owners trying to improve their SEO heed the advice that backlinks are important and then put 100% of their efforts into creating those links from every website and social media platform they can find. They overlook that the links they have within their website and how they are structured are also important for SEO, and they play a role in helping visitors who visit that site too.
An internal link acts in much the same way an external link does in that when it is clicked; it will take the person who clicked it to a different location.
Whereas an external link will take them to a different website, an internal link will either take them to another page within the website or to another part of the page, or it could be used to allow the visitor to download something, such as a document file.
How To Optimise Content For The Questions People Ask On Google
If you have been following developments in SEO, and in particular what direction Google has been heading in determining the rankings of websites, you will have seen that ‘user experience’ has become one of the primary factors they apply.
For Google, it is no longer enough for a website just to have good information; it also needs to meet the needs of and provide a better experience for those who have searched and then landed on that website.
There are lots of complex solutions as to how a website might achieve these aims, however, there is one simple, and highly effective, method you can try, and that is to answer questions.
WP 404 Auto Redirect
Automatically redirect 404 errors on your WordPress site with WP 404 Auto Redirect.
Improve user experience, reduce bounce rates, and retain SEO value by guiding users to relevant pages effortlessly.
Quick setup and fully customizable redirects!
WP 404 Auto Redirect: A Coffee-Fuelled Guide to Saving Lost Visitors
Let me tell you about the day I realized how important 404 redirects really are. I was reviewing Principal Pools + Landscapes' analytics, thinking everything was perfect. Their traffic had grown 409% - I was feeling pretty good about myself. Then Julie from their office called.
"Pete, we've got a problem," she said. "A customer just called complaining they can't find our pool design gallery. Says all they get is some error page." My stomach dropped. Their most valuable content was throwing 404 errors, and I hadn't even noticed.
My Real-World Experience with Google Site Kit
I still remember the day I broke my first Site Kit installation. It was a Tuesday morning in 2019, and I was at my desk, feeling fairly confident about this new Google plugin everyone was buzzing about.
Three cups of coffee and a few hours of banging my head against the wall later, it hit me — I had neglected to first connect Search Console. Now I laugh about it with new clients when I’m installing their analytics.
Learning the Hard Way
A month ago, Tom from One Shade rang me in a frenzy. “Pete, you can’t be right about this data,” he said, ominously.
“We’re getting a lot more calls than this indicates.” I took a quick look and was able to identify the problem — we had never set up phone click tracking.
You’d think that the simple things, the things we’ve done so many times before, would be the easiest, but it’s funny how they trip us up even after years of experience.
How Important Are Citations For SEO?
Any citation seems a simple reference, but for SEO, especially in the position of local search, that is vital.
After all, firms seeking their own little bit of fame in the digital world can't afford not to pay attention to citations.
This is why citations are such an important part of a successful SEO strategy; they can either make you or break you.
What Are Citations?
An SEO citation is any mention of your business name, address, and phone number (NAP) on the internet. This information should be uniform across all platforms, ranging from local listings to social networking sites and even other websites.
Consider citations as trust signals for search engines like Google.
On-Page SEO, Content & Internal Linking Strategies
On-Page SEO Services
With on-page optimisation you have much greater control, for the simple reason that you own the website.
This provides for greater flexibility with respect to the SEO services that we can perform on your website, but nevertheless, each of them must, and will, conform with the standards and rules which Google sets out.
This sets SEO Perth Experts further apart from some agencies who might try to cut corners and as such compromise the longer-term rankings of the client’s website in the hope that they can secure short-term results.
Remember, Google can detect when black hat SEO is being implemented, so anything which tries to game their system in an underhand way is putting a website at risk of being delisted from the search engines completely.
How To Turn Visitors To Your Dental Website Into Clients
One of the most important, and sometimes most difficult tasks you have concerning your dental practice’s website is getting visitors to it.
Whether you choose to go the organic route and invest in a highly effective SEO strategy, or you choose to invest in paid advertising such as Google Ads, or even both, you are taking a huge step forward in securing the success of your online marketing.
Having a steady stream of visitors, regardless of what online channel they come from, is highly laudable for any business, including your dental practice. It puts you well ahead of most similar businesses in your sector that do not try or do not know how to maximise the online traffic they acquire.
However, before you celebrate too much about that achievement, we may have to temper it slightly because you might be in the situation that many dental website owners find themselves in, and that is having plenty of website traffic but not seeing any discernible difference or advantage to your business.
Core Google Algorithm Update June 2021
On June 2nd, 2021, Google released the first of a two-part broad core update, unimaginatively entitled the ‘June 2021 Core Google Algorithm Update’. Those who follow SEO and Google updates will know that they are often a time where webmasters, marketers and SEO consultants wait with bated breath to discover whether or not it helps, hinders, or in some cases, destroys their online ranking strategy.
This trepidation comes as a result of previous, and we dare say, infamous updates that literally ended many business models overnight, as Google sought to improve the search results of those who use their search engine.
So, what do we know about the June 2021 Core Google Algorithm Update? Let us start with some of the basics, and the first of these is that it is a global rollout. This means it will apply to searches in all countries and in all languages.
How To Get Backlinks From Authority Websites
Within SEO circles we increasingly speak about E-A-T, and why websites that have or display expertise, authority, and trustworthiness are going to get preferential treatment from Google when it comes to ranking.
With the ever-increasing ranking power that these high authority sites have, it means that the backlinks from them will pass some of that power to the websites they link to. That provides an excellent opportunity for website owners to harness that power by getting the authority sites to link to their own website.
Before everyone goes rushing off to write emails asking for a backlink from a huge website, it does not work like, although admittedly SEO would be a lot easier if it did. Instead, we need to take a more subtle approach, because otherwise, we are just going to look like spammers, trying to ride on their coattails.
7 Local SEO Ranking Factors That Every Local Business Must Optimise
Unless you are trying to rank a website for a business that operates purely online, or if it’s a business that competes on a national or international scale, the ability to rank your business website for local search terms is vitally important. If you are a local business and not focusing on SEO that helps you appear on page one of Google for local searches, then you are losing lots of customers to local business competitors who are.
There are several actions you can take which will ensure that your local business’s website can compete with, and ideally, outrank your competitors, provided they are done correctly.
Below we have 7 of the most important ranking factors which Google look for when assessing local websites in its search engine results. Many of these can be implemented quickly and easily, while some may take a bit more time and effort.
How to Set Up Internal Linking on Your Website to Boost Its SEO
Lots of website owners trying to improve their SEO heed the advice that backlinks are important and then put 100% of their efforts into creating those links from every website and social media platform they can find. They overlook that the links they have within their website and how they are structured are also important for SEO, and they play a role in helping visitors who visit that site too.
An internal link acts in much the same way an external link does in that when it is clicked; it will take the person who clicked it to a different location.
Whereas an external link will take them to a different website, an internal link will either take them to another page within the website or to another part of the page, or it could be used to allow the visitor to download something, such as a document file.
How To Optimise Content For The Questions People Ask On Google
If you have been following developments in SEO, and in particular what direction Google has been heading in determining the rankings of websites, you will have seen that ‘user experience’ has become one of the primary factors they apply.
For Google, it is no longer enough for a website just to have good information; it also needs to meet the needs of and provide a better experience for those who have searched and then landed on that website.
There are lots of complex solutions as to how a website might achieve these aims, however, there is one simple, and highly effective, method you can try, and that is to answer questions.