Why is NAP important for Google?
You're in the right place if you've been scratching your head about NAP and its importance for Google and SEO.
What is NAP?
Let's clarify what NAP means. NAP stands for Name, Address, and Phone number. It's the basic contact information for your business that you see all over the internet.
What’s the Difference Between On-Page and Off-Page SEO?
When I help businesses grow their SEO, it's common for people to ask me this question:
“So, what's the difference between on-page and off-page SEO?”
Onwards to a quick blog that provides some examples of what has been done to my clients in Perth!
Seasons Bali are the latest clients who came to us in December 2023 for both a total overhaul of on-page and another altogether in off-page itself.
With this kind of traffic from search engines alone, they're at 182% compared to the previous month! How did we manage that? Read on for more.
Rank Math SEO
A guide based on my personal experience with Rank Math.
Want to find out what really matters when using Rank Math?
Over the last several years, I’ve worked with WordPress SEO plugins so frequently that I've got it all at my fingertips. Rank Math has become my go-to for WordPress sites - and for good reason. Since you’re reading this, I bet you’re considering having a go at it.
WP 404 Auto Redirect
WP 404 Auto Redirect: Catching Visitors Before You Lose Them
Every website accumulates broken links. Pages get renamed, sites get rebuilt, old URLs get shared in emails and are bookmarked by customers. When someone follows one of those links and lands on an error page, most of them leave.
That's the problem this plugin solves. Instead of showing a dead end, WP 404 Auto Redirect sends the visitor to the most similar page on your site.
My Real-World Experience with Google Site Kit
Google Site Kit: What It Does and How We Use It
Site Kit is Google's own WordPress plugin. It pulls Search Console, Analytics, PageSpeed Insights and AdSense data into your WordPress dashboard, so you can see how a site is performing without logging into four separate tools.
We install it on most client sites. Here's what it's good for, and where it isn't.
How Important Are Citations For SEO?
Any citation seems a simple reference, but for SEO, especially in the position of local search, that is vital.
After all, firms seeking their own little bit of fame in the digital world can't afford not to pay attention to citations.
This is why citations are such an important part of a successful SEO strategy; they can either make you or break you.
What Are Citations?
An SEO citation is any mention of your business name, address, and phone number (NAP) on the internet. This information should be uniform across all platforms, ranging from local listings to social networking sites and even other websites.
Consider citations as trust signals for search engines like Google.
On-Page SEO, Content & Internal Linking Strategies
On-Page SEO Services
With on-page optimisation you have much greater control, for the simple reason that you own the website.
This provides for greater flexibility with respect to the SEO services that we can perform on your website, but nevertheless, each of them must, and will, conform with the standards and rules which Google sets out.
This sets SEO Perth Experts further apart from some agencies who might try to cut corners and as such compromise the longer-term rankings of the client’s website in the hope that they can secure short-term results.
Remember, Google can detect when black hat SEO is being implemented, so anything which tries to game their system in an underhand way is putting a website at risk of being delisted from the search engines completely.
How To Turn Visitors To Your Dental Website Into Clients
One of the most important, and sometimes most difficult tasks you have concerning your dental practice’s website is getting visitors to it.
Whether you choose to go the organic route and invest in a highly effective SEO strategy, or you choose to invest in paid advertising such as Google Ads, or even both, you are taking a huge step forward in securing the success of your online marketing.
Having a steady stream of visitors, regardless of what online channel they come from, is highly laudable for any business, including your dental practice. It puts you well ahead of most similar businesses in your sector that do not try or do not know how to maximise the online traffic they acquire.
However, before you celebrate too much about that achievement, we may have to temper it slightly because you might be in the situation that many dental website owners find themselves in, and that is having plenty of website traffic but not seeing any discernible difference or advantage to your business.
Core Google Algorithm Update June 2021
On June 2nd, 2021, Google released the first of a two-part broad core update, unimaginatively entitled the ‘June 2021 Core Google Algorithm Update’. Those who follow SEO and Google updates will know that they are often a time where webmasters, marketers and SEO consultants wait with bated breath to discover whether or not it helps, hinders, or in some cases, destroys their online ranking strategy.
This trepidation comes as a result of previous, and we dare say, infamous updates that literally ended many business models overnight, as Google sought to improve the search results of those who use their search engine.
So, what do we know about the June 2021 Core Google Algorithm Update? Let us start with some of the basics, and the first of these is that it is a global rollout. This means it will apply to searches in all countries and in all languages.
How To Get Backlinks From Authority Websites
Within SEO circles we increasingly speak about E-A-T, and why websites that have or display expertise, authority, and trustworthiness are going to get preferential treatment from Google when it comes to ranking.
With the ever-increasing ranking power that these high authority sites have, it means that the backlinks from them will pass some of that power to the websites they link to. That provides an excellent opportunity for website owners to harness that power by getting the authority sites to link to their own website.
Before everyone goes rushing off to write emails asking for a backlink from a huge website, it does not work like, although admittedly SEO would be a lot easier if it did. Instead, we need to take a more subtle approach, because otherwise, we are just going to look like spammers, trying to ride on their coattails.