How To Get Backlinks From Authority Websites
Within SEO circles we increasingly speak about E-A-T, and why websites that have or display expertise, authority, and trustworthiness are going to get preferential treatment from Google when it comes to ranking.
With the ever-increasing ranking power that these high authority sites have, it means that the backlinks from them will pass some of that power to the websites they link to. That provides an excellent opportunity for website owners to harness that power by getting the authority sites to link to their own website.
Before everyone goes rushing off to write emails asking for a backlink from a huge website, it does not work like, although admittedly SEO would be a lot easier if it did. Instead, we need to take a more subtle approach, because otherwise, we are just going to look like spammers, trying to ride on their coattails.
7 Local SEO Ranking Factors That Every Local Business Must Optimise
Unless you are trying to rank a website for a business that operates purely online, or if it’s a business that competes on a national or international scale, the ability to rank your business website for local search terms is vitally important. If you are a local business and not focusing on SEO that helps you appear on page one of Google for local searches, then you are losing lots of customers to local business competitors who are.
There are several actions you can take which will ensure that your local business’s website can compete with, and ideally, outrank your competitors, provided they are done correctly.
Below we have 7 of the most important ranking factors which Google look for when assessing local websites in its search engine results. Many of these can be implemented quickly and easily, while some may take a bit more time and effort.
How to Set Up Internal Linking on Your Website to Boost Its SEO
Lots of website owners trying to improve their SEO heed the advice that backlinks are important and then put 100% of their efforts into creating those links from every website and social media platform they can find. They overlook that the links they have within their website and how they are structured are also important for SEO, and they play a role in helping visitors who visit that site too.
An internal link acts in much the same way an external link does in that when it is clicked; it will take the person who clicked it to a different location.
Whereas an external link will take them to a different website, an internal link will either take them to another page within the website or to another part of the page, or it could be used to allow the visitor to download something, such as a document file.
How To Optimise Content For The Questions People Ask On Google
If you have been following developments in SEO, and in particular what direction Google has been heading in determining the rankings of websites, you will have seen that ‘user experience’ has become one of the primary factors they apply.
For Google, it is no longer enough for a website just to have good information; it also needs to meet the needs of and provide a better experience for those who have searched and then landed on that website.
There are lots of complex solutions as to how a website might achieve these aims, however, there is one simple, and highly effective, method you can try, and that is to answer questions.
What Is Mobile-First Indexing?
In recent times, Google has made a number of announcements about mobile-first indexing. It had planned to roll out mobile-first indexing for the entire worldwide web in September 2020 but at the time of writing that has now been postponed until March 2021.
No doubt, it brought a collective sigh of relief for those who have no idea what mobile indexing is and, therefore, no clue how to prepare for it. The other group who may be relieved are those who knew what to do but hadn’t bothered to take any action yet.
In truth, mobile-first indexing is nothing to be alarmed about, although if you have no idea what it is, it might serve us well if we explain it to you.
How Do I Know If My SEO Is Working?
The fact is that even if you know absolutely nothing about the SEO process, the means should be in place for you to be able to measure the success of any SEO campaign created for you. If not, then alarm bells should be ringing.
From the outset, if you ever come across an SEO agency or consultant that does not give you any way to check what they’ve done is working, be very, very wary of working with them. After all, if they were that good, would they not be putting their results front and centre for you once their SEO campaign has been implemented?
Let us assume you have employed an SEO agency whose previous results and testimonials indicate they can get you results, how are those results going to manifest themselves, in terms of measuring success?
Google’s Top 10 Ranking Factors In 2020
It is hardly surprising that many website owners who do their own SEO often feel like their head is spinning trying to keep up with Google’s ranking factors. Truth be told, many seasoned SEO experts often feel the same way.
Hopefully, we will not make you feel too dizzy as we highlight Google’s top 10 ranking factors for 2020.
#1 Content still rules as Google continues to reward websites that publish quality content over those that produce sub-standard content.
#2 Mobile over desktop is how the world has moved in terms of consuming online content and that is why Google now indexes mobile sites first. That means if your website is not mobile optimised its ranking is going to continually drop.
How To E-A-T Your Way to The Top Of The Search Engines
Hopefully, you will have already realised we are not talking about eating food to help your SEO, much as that might appeal to us all. Instead, the acronym E-A-T stands for Expertise - Authority - Trustworthiness. Given that E-A-T is something that Google's algorithms are focused on, it is something every website owner needs to understand.
Those three words mean that Google has moved on from just looking for quality content. A quick point to make here is that does not mean that you should let your standards drop and stop producing quality content. That requirement has not been abandoned, however, Google are taking things a step further.
How to Keep Visitors on Your Website Longer
Here are 5 Ways To Ensure Your Website Visitors Stay Longer.
Within the SEO and online business communities, a lot has been written about Google’s continuing mission to make its search engine results exactly match the intent of the person entering the search. In fact, a lot of what has been written has come from Google itself.
They have moved from simply ranking websites based on how relevant they are to the search term to them giving higher rankings to websites where the evidence is that user experiences will be greater than on other websites.
As it is impossible for Google to survey every single person to ask them about their experience, Google instead tries to establish it using data it receives back from the destination website.
Using Video As An Integral Part of Your Marketing and SEO
If you own a local business and you are looking for ways to gain a marketing advantage over your competitors, then you must consider using video. Video, and its ability to give SEO for your website a huge boost is something that most businesses are completely unaware of.
The truth is Google absolutely loves video and given it owns the biggest video website on the planet, YouTube, it is little wonder that videos rank very highly in their search results. But it is not just for Google's benefit and your website's rankings that you should be using video, it is due to the fact that your customers and potential customers love video too.
How To Get Backlinks From Authority Websites
Within SEO circles we increasingly speak about E-A-T, and why websites that have or display expertise, authority, and trustworthiness are going to get preferential treatment from Google when it comes to ranking.
With the ever-increasing ranking power that these high authority sites have, it means that the backlinks from them will pass some of that power to the websites they link to. That provides an excellent opportunity for website owners to harness that power by getting the authority sites to link to their own website.
Before everyone goes rushing off to write emails asking for a backlink from a huge website, it does not work like, although admittedly SEO would be a lot easier if it did. Instead, we need to take a more subtle approach, because otherwise, we are just going to look like spammers, trying to ride on their coattails.
7 Local SEO Ranking Factors That Every Local Business Must Optimise
Unless you are trying to rank a website for a business that operates purely online, or if it’s a business that competes on a national or international scale, the ability to rank your business website for local search terms is vitally important. If you are a local business and not focusing on SEO that helps you appear on page one of Google for local searches, then you are losing lots of customers to local business competitors who are.
There are several actions you can take which will ensure that your local business’s website can compete with, and ideally, outrank your competitors, provided they are done correctly.
Below we have 7 of the most important ranking factors which Google look for when assessing local websites in its search engine results. Many of these can be implemented quickly and easily, while some may take a bit more time and effort.
How to Set Up Internal Linking on Your Website to Boost Its SEO
Lots of website owners trying to improve their SEO heed the advice that backlinks are important and then put 100% of their efforts into creating those links from every website and social media platform they can find. They overlook that the links they have within their website and how they are structured are also important for SEO, and they play a role in helping visitors who visit that site too.
An internal link acts in much the same way an external link does in that when it is clicked; it will take the person who clicked it to a different location.
Whereas an external link will take them to a different website, an internal link will either take them to another page within the website or to another part of the page, or it could be used to allow the visitor to download something, such as a document file.
How To Optimise Content For The Questions People Ask On Google
If you have been following developments in SEO, and in particular what direction Google has been heading in determining the rankings of websites, you will have seen that ‘user experience’ has become one of the primary factors they apply.
For Google, it is no longer enough for a website just to have good information; it also needs to meet the needs of and provide a better experience for those who have searched and then landed on that website.
There are lots of complex solutions as to how a website might achieve these aims, however, there is one simple, and highly effective, method you can try, and that is to answer questions.
What Is Mobile-First Indexing?
In recent times, Google has made a number of announcements about mobile-first indexing. It had planned to roll out mobile-first indexing for the entire worldwide web in September 2020 but at the time of writing that has now been postponed until March 2021.
No doubt, it brought a collective sigh of relief for those who have no idea what mobile indexing is and, therefore, no clue how to prepare for it. The other group who may be relieved are those who knew what to do but hadn’t bothered to take any action yet.
In truth, mobile-first indexing is nothing to be alarmed about, although if you have no idea what it is, it might serve us well if we explain it to you.
How Do I Know If My SEO Is Working?
The fact is that even if you know absolutely nothing about the SEO process, the means should be in place for you to be able to measure the success of any SEO campaign created for you. If not, then alarm bells should be ringing.
From the outset, if you ever come across an SEO agency or consultant that does not give you any way to check what they’ve done is working, be very, very wary of working with them. After all, if they were that good, would they not be putting their results front and centre for you once their SEO campaign has been implemented?
Let us assume you have employed an SEO agency whose previous results and testimonials indicate they can get you results, how are those results going to manifest themselves, in terms of measuring success?
Google’s Top 10 Ranking Factors In 2020
It is hardly surprising that many website owners who do their own SEO often feel like their head is spinning trying to keep up with Google’s ranking factors. Truth be told, many seasoned SEO experts often feel the same way.
Hopefully, we will not make you feel too dizzy as we highlight Google’s top 10 ranking factors for 2020.
#1 Content still rules as Google continues to reward websites that publish quality content over those that produce sub-standard content.
#2 Mobile over desktop is how the world has moved in terms of consuming online content and that is why Google now indexes mobile sites first. That means if your website is not mobile optimised its ranking is going to continually drop.
How To E-A-T Your Way to The Top Of The Search Engines
Hopefully, you will have already realised we are not talking about eating food to help your SEO, much as that might appeal to us all. Instead, the acronym E-A-T stands for Expertise - Authority - Trustworthiness. Given that E-A-T is something that Google's algorithms are focused on, it is something every website owner needs to understand.
Those three words mean that Google has moved on from just looking for quality content. A quick point to make here is that does not mean that you should let your standards drop and stop producing quality content. That requirement has not been abandoned, however, Google are taking things a step further.
How to Keep Visitors on Your Website Longer
Here are 5 Ways To Ensure Your Website Visitors Stay Longer.
Within the SEO and online business communities, a lot has been written about Google’s continuing mission to make its search engine results exactly match the intent of the person entering the search. In fact, a lot of what has been written has come from Google itself.
They have moved from simply ranking websites based on how relevant they are to the search term to them giving higher rankings to websites where the evidence is that user experiences will be greater than on other websites.
As it is impossible for Google to survey every single person to ask them about their experience, Google instead tries to establish it using data it receives back from the destination website.
Using Video As An Integral Part of Your Marketing and SEO
If you own a local business and you are looking for ways to gain a marketing advantage over your competitors, then you must consider using video. Video, and its ability to give SEO for your website a huge boost is something that most businesses are completely unaware of.
The truth is Google absolutely loves video and given it owns the biggest video website on the planet, YouTube, it is little wonder that videos rank very highly in their search results. But it is not just for Google's benefit and your website's rankings that you should be using video, it is due to the fact that your customers and potential customers love video too.