Traffic Acquisition: The Key to Understanding Your Website’s Performance

By Peter Brittain on October 4, 2024 in Website Analytics

While rolling out the monthly traffic figure in Google Analytics, clients often ask: “To track the website marketing efforts, should I track User acquisition or Traffic acquisition?”

Understanding Google Analytics 4 can be as challenging and confusing as a labyrinth, especially if you are a website owner whose primary focus is to simply run your company.

Why is NAP important for Google?

By Peter Brittain on August 15, 2024 in Local SEO

You’re in the right place if you’ve been scratching your head about NAP and its importance for Google and SEO.

What is NAP?

Let’s clarify what NAP means. NAP stands for Name, Address, and Phone number. It’s the basic contact information for your business that you see all over the internet.

What’s the Difference Between On-Page and Off-Page SEO?

By Peter Brittain on August 5, 2024 in On-Page SEO, Off-Page SEO

When I help businesses grow their SEO, it’s common for people to ask me this question:

“So, what’s the difference between on-page and off-page SEO?”

Onwards to a quick blog that provides some examples of what has been done to my clients in Perth!

Seasons Bali are the latest clients who came to us in December 2023 for both a total overhaul of on-page and another altogether in off-page itself.

With this kind of traffic from search engines alone, they’re at 182% compared to the previous month! How did we manage that? Read on for more.

Rank Math SEO

By Peter Brittain on May 7, 2024 in SEO Tools

A guide based on my personal experience with Rank Math.

Want to find out what really matters when using Rank Math?

Over the last several years, I’ve worked with WordPress SEO plugins so frequently, I’ve got it all at my fingertips. Rank Math has become my go-to for WordPress sites — and for good reason. Since you’re reading this, I bet you’re considering having a go at it.

WP 404 Auto Redirect

By Peter Brittain on March 12, 2024 in SEO Tools

Automatically redirect 404 errors on your WordPress site with WP 404 Auto Redirect.

Improve user experience, reduce bounce rates, and retain SEO value by guiding users to relevant pages effortlessly.

Quick setup and fully customizable redirects!

WP 404 Auto Redirect: A Coffee-Fuelled Guide to Saving Lost Visitors

Let me tell you about the day I realized how important 404 redirects really are. I was reviewing Principal Pools + Landscapes’ analytics, thinking everything was perfect. Their traffic had grown 409% – I was feeling pretty good about myself. Then Julie from their office called.

“Pete, we’ve got a problem,” she said. “A customer just called complaining they can’t find our pool design gallery. Says all they get is some error page.” My stomach dropped. Their most valuable content was throwing 404 errors, and I hadn’t even noticed.